YTV Weird on Wheels

The Challenge / Opportunity:

In 2007, Corus Entertainment contracted InField Marketing to create a traveling road show to promote YTV and their sponsors' brands in a live and interactive environment.

What We Did:

This high-energy, high-impact road show allowed thousands of kids nationwide to experience the sponsors' brand live & interactive. At execution, our experts in eventainment revealed a multimedia environment that captivated and stimulated the senses to over 23,000 young Canadians in addition to their parents.

Program Results:

Executing during the summer months of 2007 and 2008, the 'Weird on Wheels' tour executed 130 event days, generating 5.1 million gate impressions, and 22.7 million on-air/on-line impressions.

Dates Executed:

Summer 2007 and 2008