Beatrice Smart Growth Activations

The Challenge / Opportunity:

In 2008, InField was contracted by Parmalat to create a campaign to promote new Smart Growth milk, cheese strings, and yogurts to parents and children across the country.

What We Did:

Events were executed in high traffic malls and parks in Toronto, Calgary, and Quebec City, creating awareness for the new product line, containing DHT and EPA which support the normal development of the brain, eyes and nerves in children. A custom song and dance were created to engage children of all ages and provide free fun entertainment to all!

Program Results:

150,000 program impressions
24,000 one on one interactions
7,184 samples distributed over the course of three events

Dates Executed

July – October 2008