City Chase

The Challenge / Opportunity:

To create a new athletic sporting series on a national scale that we could align our roster of premium partners with and acting on the belief that the millions of people watching various reality TV contests would embrace the opportunity to experience such activities first-hand, InField created and tested an original event concept in Toronto in 2003.

What We Did:

Now executed in 35 cities and 15 countries globally, the City Chase Series offers unique experiential, one-day, urban adventure events. Each event is designed as a four to six hour urban adventure where two person teams run, walk and use public transit to navigate their way throughout their destination city. Participants are invited to call family and friends for assistance, leverage our technology partners, and where possible, employ the assistance of total strangers. The first team to complete the required number of ‘ChasePoints’ wins the race and has an opportunity to represent their country at the City Chase World Championships.

Program Results:

City Chase International has successfully executed City Chase events in Australia, Canada, China, England, France, Germany, Hong Kong, Ireland, Italy, Malaysia, Morocco, New Zealand, Portugal, Singapore, Spain, Sweden and the USA. Broadcast to more than 100 million homes worldwide via our partner - National Geographic Channel - City Chase has grown to become the World’s Largest Urban Adventure Racing Series. For the last four years, InField has also earned the moniker of the industry’s Best Event here in Canada and in the process, edged out branded events from household names such as the PGA and FIFA.

Links

WEBSITE:citychase.com

FACEBOOK:Mitsubishi City Chase

TWITTER:twitter.com/citychase

VIDEO:YouTube Video