Charton Hobbs

The Challenge / Opportunity:

In 2009, InField Marketing was contracted by Charton-Hobbs to execute their 2009 on-premise and retail activations for their many brands of wine and spirits.

What We Did:

From February to April 2009, InField executed Southern Comfort's 'Legendary Nights' promotion in various bars and clubs across Ontario. Teams of highly trained, SmartServe certified reps sampled Southern Comfort cocktails and shots, distributed prizing, and spoke with consumers about the SoCo brand.

Program Results:

SoCo's 'Legendary Nights' promotion distributed over 4,000 samples of Southern Comfort, while interacting with over 7,000 patrons in licensed establishments across Ontario. One hunder percent of scheduled events were executed by the SoCo team of profiled ladies.

Dates Executed:

February 2009 – to date